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Insight365 is based on Activity Vector Analysis (AVA), a response assessment methodology initially developed by Walter V. Clarke in 1942. Originating from the four-factor model of emotions, “Dominance, Compliance, Submission and Inducement”, Clarke then developed this into “Assertiveness, Sociability, Tranquillity and Tractability”, now referred to as the AVA.

The AVA system measures:

• An individual’s self-concept
• Projected behaviour to be successful in the current role
• Expected behaviours based on environmental conditions
• Energy level
• Level of conscious restraint

It is this methodology from which Insight365 has originated. Guiding users through a simple, easy-to-use page of words, Insight365 instructs users to select the words appropriate to them. This psychometric-based talent profile is smart, quick, cost-effective and user-friendly.

i-resource can offer you the ability to profile a group of employees and analyse the results to understand the key traits of your more successful workers. Whether the driver is sales targets, staff retention or team integration, generating a profile to compare against potential hires can help build a more successful workforce.